Asha Handicrafts has been a leading fair trade organization in India for over 30 years. Asha, which in Sanskrit means “hope”, is a non-profit organization that was started in 1975 with the mandate to Trade, Train & Transform. Committed to the values of preserving the diverse craft traditions of India and ensuring a fair wage for artisans, Asha’s model is to do business in a way that transforms lives. Today, Asha is impacting the lives of hundreds of artisans, working with more than fifty cooperatives and family workshops throughout India.